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Seriously. The curse of being Apple. Can there ever be such a thing? When the company’s market cap is at a whopping $630 Billion and only moving north? When you are considered the only next big thing that makes people groove post the Beatles? When you’re on display at the Smithsonian at the same time that you’re actually playing in people’s hands?
The truth is that Apple today is in a position where the outside expectations are tending to border on the unrealistic. We watched it play out earlier this week. The company launched the ubiquitously titled ‘new iPad’ with a ’Retina’ display, 4G/LTE capability and some software updates including a very interesting ‘Dictation’ feature. But, the reaction of the critics and consumers alike was frankly, muted.
It’s not that the new iPad is not a masterpiece. It takes the Tablet to a whole new level leaving behind the wannabes choking in the dust from the sheer speed of take off. With an over 60% market share of the Tablet market, the iPad 2 wasn’t really something that was beginning to look dated or lose out to the competition. With this upgrade, Apple has ensured that at least some senior folks at Samsung (or SONY or RIM or Motorola, for that matter) are sitting in their respective CEOs’ offices.
The problem really is that the company has reached such a cult status with fan groups, websites, networks, etc. dedicated to following it that there is a virtual industry today just guessing, tracking and predicting it’s every move. So, months before an upgrade is to be announced or a new product line up served, there a zillions of bytes already floating about the same. If you’ve set up a Google Alert on ‘iPad’ (like I have), you are guaranteed to receive at least a few every day! And, when the launch does take place, in complete secret services fashion, it almost feels like ‘deja vu’.
However, it’s not something you can blame Apple for. I think this is further acknowledgement of the fact that across the world, the company is being seen as one with a vision, sheer technical capability, creative ability and marketing genius! I am sure the sheer weight of our expectations motivates the Apple team to keep innovating with their legendary passion!
Here’s raising a toast to Team Apple! Curse or no curse, guys, keep delighting us!
Vikas
Very skillfully jotted down, The Apple team i felt ; had this launch at the peak of their expectation charts due to the unavoidable Charisma of Steve jobs not around,Also my opinion is that they have manged to top it up this time too.
masala Chef